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YOKOHAMA INDIA CELEBRATES 10 YEARS MILESTONE

yokohamatiresfeb17
Posted: April 27, 2017 at 6:45 am   /   by   /   comments (0)

YOKOHAMA INDIA PVT. LTD., 100% owned subsidiary of THE YOKOHAMA RUBBER COMPANY, Japan, completes its 10-year operation on 3rd April. The company is proud to celebrate a decade of learning and progress, and its commitment to environment to and Indian Motorists by supplying best quality products.

Yokohama on the very day established it’s 12th overseas branch of the group to start Indian operations. Since its Inception, Yokohama India has pulled through ever-changing times, in the beginning, the company started with just 9 employees, but as of now, has 460+ employees. Started with a channel of mere 36 dealers is now present Pan India with more than 1000 dealer’s network in place. “The journey of Yokohama India’s growth has been of great learning to us. We would like to thank all our customers who sailed us through this journey to reach this milestone”, said Mr. Fujitsu, M.D. Yokohama India.

Over the past 10 years, the company has been able to build up a reputation as a strong Japanese Tyre Brand by supplying high quality tyres. The flagship tyre – ADVAN – is seen in Motor Sports scenes and well known as high-performance tyre of YOKOHAMA. Yokohama India in 2014 launched Yokohama Earth-1 tyres specially designed for India, the response and performance of these tyres has been exemplary. In 2016 Geolandar series completed 20 years of global launch. Geolander has been very important pattern in building up image through excellent performance among fast growing SUV population.” It was quite challenging task to create space in the Indian Market with strong presence of  Domestic and MNC brands catering to the region for very long time and we knew it could only be made possible with supplying best quality products to meet rising needs of Indian Motorists”, said Mr. Fujitsu, M.D. Yokohama India.

“Commencement of manufacturing facility at Bahadurgarh, Haryana, helped us gain market share by introducing product and sizes specific to needs and demand of Indian Motorists” added Mr. Fujitsu, M.D. Yokohama India. Certificated ISO 9001, ISO 14001 and OHSAS 18001 manufacturing facility, achieved 1 million tyres production milestone within 2 years of its operations.

Over the years Yokohama has become synonymous with motor-sports and, in Indian context it is no different. Team Yokohama formed just 2 years back bagged the overall IRC winner competing against much powerful machines. Yokohama India has also been supporting various motor-sports activities, for which Autotrack Motorsports Awards 2016, awarded Yokohama for contribution to Motorsports In India.

This year, 2017, THE YOKOHAMA RUBBER COMPANY globally will also celebrate 100th year anniversary. Yokohama Tyres are now globally available in the Five Continents, 149 countries and regions. Over the years other than tyres, Yokohama has delivered some quality industrial and golf products as well. Yokohama has been sole suppliers to FIA’s WTCC for past more than 5 years now. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like European OE, American OE, Chinese OE, AND Japanese OE.

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