Yokohama Tyre enters sponsorship with Horsepower Adventures.
Yokohama Tyre has announced a new sponsor partnership with Horsepower Adventures (HPA), an off-road driving experience company operating on Mexico’s Baja peninsula. Yokohama is now the official tyre of HPA and will supply its Geolandar tyres for all of HPA’s highperformance, tour and support vehicles that are used on the tough Baja landscape.
Yokohama’s HPA sponsorship also includes branding at the 50-room Horsepower Ranch Resort located in the mountains above Ensenada, Mexico, a popular spot with off-road enthusiasts, according to the tyre maker. Fardad Niknam, Yokohama Tyre director of LTR segment development, commented: “We are going strong in Baja – it’s the gateway to off-road racing. Partnering with Horsepower Adventures is a great way to get more involved, support the off-road community and highlight our Geolandar line of tyres, including the new Gelolandar M/T G003.”