Yokohama Tyre partners with Nitro World Games
Yokohama Tyre is partnering with the Nitro Circus organization as the official partner of the Nitro World Games, which will be held June 24 at Rice-Eccles Stadium in Salt Lake City, Utah.
Yokohama, already the exclusive tyre of the Nitro Circus Live Tour in the US, is the presenting sponsor of the Skate Best Tricks competition at the event that crowns world champions in action sports such as FMX, BMX, Skate and Scooter. The Nitro World Games will be televised by NBC.
Yokohama will showcase its Geolandar light truck tyres at the Nitro World Games and will have prizes for attending fans. The Nitro World Games are produced by Nitro Circus, an action sports and entertainment brand. Created by Nitro Circus executive chairman and global head of creative Mike Porra with action sports personality Travis Pastrana, the Nitro World Games pushes the limits of action sports competition. The event is in its second year