ZC Rubber opens European branch in Germany.
China’s ZC Rubber has established a new European branch, Zhongce Europe (ZC Europe) that will focus on expansion in the market. The tyre maker said it is looking to secure OE fitments, improve market share and expand services by adding the location in Germany.
From the new branch ZC Rubber said it will now be able to explore the market with local mentality and by provide more services. ZC Europe is the company’s fourth branch after Thailand, Brazil and America, and is a milestone toward global expansion, the tyre maker said.
The company commented: “Europe is one of the most important markets for ZC Rubber. With the building of ZC Europe according to the demand of local market as well as the development strategy, we are deeply convinced that it offers a better chance to expect increased sales.” Germany was chosen for its economic power and strict tyre standards, the Chinese manufacturer said.
The company added: “We believe that Germany will be a good choice after comprehensive consideration and survey. It will provide more possibilities to the business based on the advantages of the country.” ZC Rubber supplies its Westlake and Goodride tyre brands in Europe and has supply partnerships with DSV and Schmitz Cargobull. New products will be added to the market that meet its specific demands and help differentiate ZC Rubber from other Chinese competitors, the company said.